Shopping for Knitwear

As summer turned into autumn, I noticed some of my knitwear was looking a bit tired, and decided it was time to look for replacements. Full of good intentions, I got rid of two old items to make space in the wardrobe for two new ones. I ended up buying four. Oops.

One of them is shown in the above image. A lovely Shetland “Shaggy Dog” sweater, made by Harley of Scotland, from 100% Shetland wool. I bought it from Bosie Knitwear, who are based in Aberdeen. The sweater is so soft and warm, and goes with lots of other pieces in my wardrobe, which is a key criterion for me when choosing new clothing.

I bought another sweater, made by Barbour (below). It’s a simple navy crew neck in 100% lambswool, with alcantara elbow patches. People have mixed feelings about elbow patches. Some say they must be earned, i.e. not present unless covering an actual hole. Others, including me, take the view that they make a sweater feel more rugged and functional, changing the aesthetic while simultaneously increasing longevity.

Another purchase was a navy lambswool v-neck slipover, which I bought from Cordings of Piccadilly. Sadly, the medium was too big for me and they don’t do a small size, so it’s gone back and I’m on the hunt for an alternative supplier.

Last, but definitely not least, I ordered a beautiful Fair Isle v-neck vest from Jamiesons Knitwear. I’m super excited about receiving this, as the colours look stunning in the online image. I will add a photo when it arrives.

I will end up spending more than I intended, but if the Jamieson vest fits, I will have some beautiful knitwear pieces that will last for years, all of them classic in style so they will never go out of fashion.

It’s interesting comparing the online shopping experience between businesses. The winner for me is Barbour, simply because of their beautiful packaging. I have other Barbour items in my wardrobe, but this is my first online purchase. The sweater came in a box that is a work of art in itself. The inside is printed with a collage of old Barbour advertisements, as shown in the picture here. It’s so lovely I can’t bring myself to throw it away just yet.

The delight I felt when I opened that box was what really set apart the Barbour customer experience. It’s a small detail, and perhaps regular online customers are used to it, but this was fresh in my eyes. Barbour raised the bar by a long way.

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